Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...

It’s been almost 20 years since the original Unity game engine opened up to developers, kickstarting a mission to democratise game development. The industry has come a long way since then, from ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

The quietly ubiquitous game engine platform is currently doing excellent business.

For those unfamiliar, Unity Software operates a game engine, also called Unity, and has done so for 20 years now. The Unity game engine serves as a sort of operating system for a video game. Unity's ...

Unity CEO Matthew Bromberg has touted generative AI advances to its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While generative ...

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. A new generation of creative tools is arriving in the form of Intangible, a ...