The MCP server lets AI agents like Claude, ChatGPT and Gemini access Amazon ads advertising APIs through natural language ...

What is ad ops’ daily routine like in digital video advertising? At first glance, their common tasks, for the most part, cover several aspects, like ongoing communication with Supply/Demand partners, ...

The ad industry thrives on innovation. Most of the channels at our disposal are quite mature, and the rapid growth of artificial intelligence (AI) has hurt search more than any other channel, while ...

Josh Speyer is CEO of US mobile mediation and monetization platform AerServ. As a mobile publisher/developer, integrating your app across devices and marketing platforms is crucial to monetization, ...

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management.

Is Twitter’s new “Certified Products” program analogous to Facebook’s Preferred Marketing Developer directory, which has become such an important entry point for advertiser demand? Yes and no. Yes, in ...

Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in ...

NEVADA CITY, Calif.—Telestream announced it has integrated Ad-ID, the industry standard for identifying ad assets across media platforms, into its Vantage media processing platform. The integration ...

Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have ...