Netflix‘s ad-supported tier is going look a bit different in the coming months. The streamer will offer two different types of sponsorships as well as what it’s currently calling a “binge” product ...

Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively. Account structure is a critical element for ...

TelevisaUnivision today unveiled “a transformative and client-centered approach” for its local ad sales team, including a new organizational structure that the company says “will ensure strategic ...

IRVING, Texas—Nexstar has announced a new structure for its advertising sales efforts and unveiled the leadership team for those efforts, which will focus on a client-first, data-driven, multiplatform ...

Streaming has not only taken the fragmentation of consumers’ viewing time and attention to new levels; it’s raised ad latency, frequency and formatting issues. The upshot: Questions about ad ...

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, ...