UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

We’ve all been there. You spot the perfect dress online, add it to your basket, and eagerly await the delivery van. But when you finally try it on? It just doesn’t look quite right. The fit is off, ...

Asos’ technology director Andrea Trocino has said that retailers must be “obsessed with optimisation”. Trocino told delegates at Retail Week’s inaugural Tech. conference that retailers, especially ...

The fashion retailer is rolling out a new AI-powered feature on its app, and it could transform the way you shop.