Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website ...

BIScience has launched the AdClarity AI Suite, an AI-powered set of tools aimed at automating up to 85% of advertising analysis across digital display, social, online video, CTV and linear … The post ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

Advertisers and marketers know the value of YouTube TrueView video ads, which are skippable so the advertiser only pays for wanted views. Thanks to changes in Google Analytics, its now easier to ...

An ad analytics firm has provided some key insights into upcoming Super Bowl ads that will fill the most expensive air time on TV. ISpot has spent the week leading up to Super Bowl LVII previewing ads ...

Google’s various ad platforms are suffering yet another reporting outage with serious delays to the Google Ads console, Google AdSense reporting, Google Analytics dashboards, and other platforms are ...