Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company ...

Rob Tarkoff, EVP, Oracle CX and Data Cloud, will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Oracle’s data division has had a tumultuous year. Eric ...

Oracle is considered the frontrunner to acquire TikTok's U.S. operations in a high-stakes race to take control of one of the world's most influential social media platforms before the government’s ...

AUSTIN, Texas, May 12, 2021 /PRNewswire/ -- To help marketers better understand advertising performance in video games, Oracle today announced the world's first ad measurement technology for 3D ...

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...

MrBeast, whose real name is Jimmy Donaldson, is teaming up with the software company to produce its Super Bowl ad. Oracle—which exited the advertising business with a one-sentence declaration by CEO ...

AUSTIN, Texas, Dec. 17, 2020 /PRNewswire/ -- Oracle today announced the discovery of "StreamScam," the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam ...

Software technology giant Oracle announced during its quarterly earnings call earlier this week that it has decided to shutter its advertising business. During the call, Oracle CEO Safra Catz said the ...

Oracle is yanking advertising claims that its Exadata database machine had vastly super performance to IBM’s Power Systems hardware, according to an announcement Tuesday by the National Advertising ...

Oracle is rolling out new capabilities to its Advertising and CX platform that will enable advertisers to measure the effectiveness of ads in video games. Oracle said the in-game advertising ...