Mediaproxy has enhanced its LogServer compliance logging and analysis platform with AI-powered tools to track brand presence and advertisements across platforms. The machine learning models ...
Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...
Amazon Ads has launched two AI-powered tools in India. The Creative Agent and Ads Agent AI tools have been introduced in the ...
Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page ...
Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not merely on a single advert – multiple exposures to messaging, where each one grabs fleeting glances of attention, ...
Over the past few months, Apple has been cracking down on apps that use iPhone owners’ UDID (Unique Device Identifier, the code that marks each individual device and its location) as an ad tracking ...
German advertising and media groups called on the country's competition watchdog to take further action on changes Apple offered to make to its app-tracking transparency feature. The trade ...