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Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s ...

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Google LLC is extending its digital advertising business into a new, and highly lucrative, corner of the online world: mobile games. The technology giant kicked off the push today by announcing a ...

Google's mobile ad business and game maker Unity Technology on Thursday announced a strategic partnership to give advertisers access to a slew of mobile ad inventory in games. Developers will also ...

Google said Monday that it will acquire mobile advertising company AdMob in a deal valued at $750 million in stock. The search giant said the purchase will "enhance Google's existing expertise and ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity Technologies (https://unity3d.com/), creator of the world’s leading real-time 3D development platform, announced today a ...