You don’t have to be a sneakerhead to appreciate adidas’s iconic logo. From Nike loyalists to Veja enthusiasts, everyone recognises those tell-tale three stripes. And yet, few of us actually know what ...

Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and design critics alike is no mean feat. Jalen 'J-Dub' Williams is certainly not ...

A new era of teams is competing for the NBA Championship while a new generation of players assert themselves in the league and footwear industry. LA Clippers guard James Harden has already been ...

Adidas certainly loved the branding on this iconic picture of Tommie Frazier's touchdown run against Florida in the 1996 Fiesta Bowl. This shot graced the cover of The World-Herald the next day. You ...

MRF will make way for the Adidas logo on Sachin Tendulkar's bat, with the batting great ending over a decade-long association ...