Generally, small to medium-sized businesses often find themselves spending somewhere between 3% and 12% of their total revenue on marketing. This is a broad range, and where you sit within it depends ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Master your marketing budget in 2024 with these expert tips. Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the ...

Start small with a digital marketing budget, optimize channels, and scale based on results. Prioritize quick-return tactics like PPC, paid social and influencer marketing for new businesses. Gradually ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...