The new algorithm was supposed to help distribute lungs more fairly to people who desperately needed life-saving transplants. But a flaw in the process for awarding the organs to sick and dying ...

Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...

Music recommendation algorithms were supposed to help us cut through the noise, but they just served us up slop. If you buy something from a Verge link, Vox Media may earn a commission. See our ...

Waze is an application that millions (or even more) of drivers turn to on a regular basis, and it’s all because it mixes navigation capabilities with crowdsourcing for one very efficient approach. The ...

Data science has created more and better applications for algorithms, particularly those that use machine learning, to help predict outcomes of interest to humans. But has the progress of algorithmic ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...