Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...
According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...
Time is money as the saying goes and for some agencies billing by the hour, for decades has been quite lucrative. But clients and agencies both have been looking for improved returns on marketing and ...
ON THE day of Donald Trump’s inauguration as president, DeepSeek, a Chinese company, released a world-class large language model (LLM). It was a wake-up call, observed Mr Trump. Mark Warner, ...
Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...
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