In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into comedy as the Marvel star imagines the worst-case scenario with Amazon's new assistant.

Amazon Alexa offers customizable news updates called Flash Briefings. Users can choose from a list of news providers and rearrange the order of the sources. Viewers can simply say, “Alexa, what’s in the news?” to get the latest Flash Briefing.

Amazon’s Alexa assistant has struggled with both complex and basic tasks for a long time. Amazon has now revealed its revamped Alexa+ assistant, intended to be “smarter, more conversational, more capable, and free with Prime.” Alexa+ is a new ...

Amazon today announced that owners of Amazon Alexa-enabled devices may now speak with the AI-powered assistant to add events to their Apple iCloud calendar. This iCloud addition follows an ongoing effort to allow Alexa to access major calendar services.

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, most polished AI update to a product yet. The long ...

The wait to use Alexa+ is over, as Amazon has announced its widespread launch for all US users. Amazon first announced Alexa+ a year ago as a generative AI-powered version of its popular virtual assistant.