According to a new report shared by Michigan State University, one in five consumers has been deceived into buying ...
Physical unclonable functions (PUFs) represent a class of security primitives that exploit the intrinsic randomness in material properties to generate unique digital fingerprints. By harnessing the ...
This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight More and more brands are facing the need to cut budgets allocated to ...
A new and increasingly sophisticated form of counterfeiting is challenging traditional brand protection strategies. Counterfeiters are now avoiding the use of well-known house marks and instead ...
The International Trademark Association (INTA), a powerful not-for-profit association of trademark owners and major fashion and consumer product brands, recently launched a new anti-counterfeiting ...
The European Commission is taking a new high-tech approach to fighting counterfeits. With counterfeiting a global problem for consumers, producers and governments, the EU is looking for companies who ...
This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As digital innovation accelerates, brand owners and brand protection ...
NEW YORK, NY / ACCESS Newswire / November 28, 2025 / Counterfeit goods used to be a retail headache. Now they have evolved into an industrial threat that reaches deep into metals, electronics, ...
Bob McKenna, president and CEO of the Motor & Equipment Manufacturers Association, praised President Bush for quickly signing recently passed anti-counterfeiting legislation into law. The Prioritizing ...
Screen-printed MXene-cellulose labels deliver infrared QR authentication, reversible thermal switching, and rapid 200-second degradation, offering durable industrial anti-counterfeiting with reduced ...
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