AppsFlyer representatives took to the stage at Pocket Gamer Connects London last month to discuss buyer signals and ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon, AppsFlyer is one of the leading marketing attribution platforms that ...

AppsFlyer has rolled out a series of new products steeped in agentic artificial intelligence (AI) to increase its market value and appeal to potential buyers ahead of a possible sale to investment ...

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...

As developers decide which platform is best for their latest masterpiece we are increasingly seeing that perhaps it isn’t about which platform players game on but, instead, how many places they can ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...