With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

The impact virtual and augmented reality software has had on the travel industry is small but growing. Here are a few examples you may encounter before or during your next trip. By Justin Sablich As ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

(Nanowerk Spotlight) Virtual reality (VR) and augmented reality (AR) are some of the hottest multidisciplinary technology trends right now, integrating computer, various sensor, graphic image, ...

Surgical telementoring and augmented reality (AR) applications are emerging fields that leverage technology to enhance surgical education and practice. These innovations aim to improve the training of ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

With every day that passes, technology keeps evolving. One such technology is mixed reality, which combines Virtual Reality and Augmented Reality. It is also termed ‘Hybrid Reality’ or ‘Extended ...