Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Segmentation is a long-standing and highly respected database marketing technique used across multiple B2C and B2B sectors, enabling organisations to target customers with appropriate messages and ...

The Internet has made sales cycles longer: "Selling now takes more time and resources then ever before. The sales cycle has become 22% longer as buyers are taking longer to consider their decisions.

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success is a strong lead nurturing strategy, with data-driven touchpoints that provide personalized content ...

Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.