Researchers discover that the phosphorylation of a newly identified protein kinase substrate downstream of the dopamine signaling pathway regulates the brain reward behavior. The nucleus accumbens, ...

Add Yahoo as a preferred source to see more of our stories on Google. If you’ve ever watched someone steamroll others, take credit they didn’t earn, or charm their way out of accountability—and still ...

People who are depressed very often show reduced interest in experiencing or obtaining pleasure, a symptom called anhedonia that research has traced to dysfunction in the brain’s reward system. In ...

We decided to continue using our updated House system, CritterCoin, to track positive behaviors and manage rewards, and took some extra steps to encourage teachers to use it. Each year our use of the ...

You’ve heard this common advice: If you want your child to do something, set up a reward system. Give her a sticker or a point every time she does it. If she gets a certain number of them, she can ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Digital entertainment products are no longer judged only by their core feature set. In many categories, the real difference ...