If you’ve been in a bookshop recently, you may have seen references to BookTok – whether it’s stickers on books or whole tables dedicated to “BookTok favourites”. BookTok is a community on the social ...
What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...
Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok. Most BookTok posts are playful short videos, no longer than a minute, that ...
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BookTok's biggest creators on what's next in 2026
When people all across the globe finally flip their calendars to 2026, it won't just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...
Adult fiction has been publishing’s steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan ...
Ever since the COVID-19 pandemic, social media sites, such as TikTok, popularized the concept of online communities. One, specifically, gained traction during this time, BookTok. BookTok joined ...
If you were starting to think that social media was filled purely with angry people shouting at one another for no reason, you wouldn’t exactly be wrong. But thankfully, in the depths of TikTok, there ...
When 24-year-old Zoe Jackson scrolls her for-you-page, there are books all the way down. As a BookTok creator, Jackson spends much of her time on TikTok watching videos and recommendations surrounding ...
In June 2020, author Emily Lockhart got an unexpected text from one of her children. It linked to a TikTok video of a reader talking about her 2014 bestseller We Were Liars. Now a YA classic that ...
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