Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Twitch is a gaming and entertainment platform that opens up a world of marketing possibilities thanks to its uniquely engaged audience and livestream content. The app started as a livestreaming ...

Brands can use current events by creating content, social media posts, or even special offers that relate to what’s happening. For example, if there’s a big sports game, a brand might post a related ...

Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is ...

Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hall Twenty percent ...