It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a warehouse with heavy machinery and assembly lines, but instead I ...

Many who fish with split-cane bamboo fly rods say they allow a depth of feeling when casting or reeling in a fish that just isn’t possible with today’s more common graphite rods. When Selah’s Kevin ...

Two is the magic number for one local rod manufacturer. "We really want something that has that high end feel (and) that high end performance. (A fly rod) that’s not going to break your bank," said DJ ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

Kyle Watson of Smyrna and KDUB Rod Co was selected as a Top 10 finalist during a custom fishing rod building competition, the 2023 International Rod Building Challenge by American Tackle.