Every now and then I have the honor and privilege to request and receive a guest post from a true thought leader and industry luminary. David Raab is the most influential thought leader in the world ...
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough. In a crowded, 6,000 vendor martech landscape, understanding ...
If you ask David Raab, founder of the CDP Institute and creator of RealCDP, the CDP market is divisive in terms of what the vendors offer. “I’m seeing a very distinct split in the CDP market between ...
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