With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption ...

When new Afghan refugees arrived in Minnesota at the end of 2021, CAPI USA was not prepared, CEO Ekta Prakash says. The nonprofit’s budget had already closed for the year. But there were 250 ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

MINNEAPOLIS, Minnesota — On Communities that KARE, we introduce you to the people, organizations, and businesses making a difference. This week we're featuring CAPI USA, formerly known as the "Center ...