"This is a Maserati," announces a radio advertisement from the Italian sports-car manufacturer. What is conspicuous about this ad, however, is that it gives so few details about the car in question.

Our original look at the SoundRacer became one of Gizmag's most popular videos ever, and it's easy to see why. Plug a SoundRacer into your quiet, responsible family car, and suddenly the engine sounds ...

Arguably, one of the best parts about driving a car is putting your foot on the gas and hearing that engine purr ever so sweetly. Well, that rumble may be gone forever -- or at least replaced with a ...