Client testimonials build your firm’s credibility online. But there are ethical challenges with using client stories to attract new prospects. How do you use testimonials effectively and ethically?

The MarketWatch News Department was not involved in the creation of this content. Testimonial iQ's software enables Mercer Advisors to tell the stories of its distinct advisor-client relationships ...

Trust underpins our most valuable relationships. And in business, just as in life, this trust is hard-won and incredibly valuable. Testimonials communicate this trust to your prospective clients as no ...