CMO Today

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The Future CMO Is Already Here

​Marketing is being rebuilt in real time, and the role of the CMO is being rebuilt alongside it. This doesn’t feel like a ...
MediaPost

PepsiCo CMO: Walmart Connect Turns Retail Media Into 'Launch Media'

For media buyers, the significance is that Walmart Connect’s data did not stay confined to Walmart. Kirkham said PepsiCo ...
Marketing Dive

Carter’s CMO on evolving marketing by pairing heritage with progress

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will ...
Business Insider

Monday.com's CMO led marketing at Amazon and Google. Here are the 3 things he looks for in every job offer.

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FierceBiotech

The Evolving Role of the CMO: Balancing Clinical and Financial Strategy

How has the biotech CMO role evolved in the past five years? The core of the CMO role has not changed and should not change: medical professionalism, ethical integrity and the willingness to be the ...
CMSWire

Hyland appoints Tracy Roccasalva as Chief Marketing Officer

Proven growth and transformation marketing executive to accelerate company's global Agentic Enterprise leadership CLEVELAND, April 27, 2026 /PRNewswire/ -- Hyland, a global leader in enterprise ...
Adweek on MSN

Zocdoc names Lyft's Brian Irving as its first CMO

Irving arrives as Zocdoc expands beyond scheduling to play a more active role in how patients find and access care.

The QR Code revenue question every CMO has to answer

Uniqode reports many marketers excel in QR Code engagement but struggle to connect scans to revenue, highlighting the need ...