Michele Quigley doesn't drink Vanilla Coke, but another recent Coca-Cola Co. offering has her excited. It's a cardboard box. The long, slender carton that holds 12 cans of soda, dubbed "Fridge Pack" ...
Coca-Cola?s tests with a line of interactive refrigerators integrated with augmented reality and mobile technology highlights the need for marketers to round out digital investments with physical ...