Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

New research has deepened our understanding of why pescetarians choose to eat fish but not the meat of land animals. The perceived distance between marine life and participants in the study was a key ...

If waving the American flag or chanting “USA!” turns you off right now, you're not alone.

In the heyday of psychoanalysis, Sigmund Freud, when asked if his smoking habit was a symbolic manifestation of unconscious sexual desires, he allegedly replied that “sometimes a cigar is just a cigar ...

A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

A leading large language model displays behaviors that resemble a hallmark of human psychology: cognitive dissonance. Anyone who interacts with an AI chatbot for the first time is struck by how human ...

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