A study of Black Americans is among the first to show how the internalization of negative messages about dark skin tones ...

Add Yahoo as a preferred source to see more of our stories on Google. A new study found skin lightening to be prevalent among people of color in the U.S. (Illustration by Victoria Ellis for Yahoo; ...

Skin lightening, also called whitening or bleaching, is a multibillion-dollar industry with products that can damage the skin and that, researchers say, promote a dangerous message about beauty and ...

Please provide your email address to receive an email when new articles are posted on . Skin lightening agents are reportedly used in more than 20% of individuals with skin of color. Many individuals ...

· Colorism – system of inequality that views lighter skin as more beautiful and advantageous – motivates skin lightening · Users aren’t aware of adulterated ingredients in over-the-counter products ...

(The Root) — The latest installment of CNN’s docuseries Black in America asked the question “Who Is Black in America?” and examined the issue of colorism: bias based not just on race but also on ...

Prejudicial discrimination that favors lighter shades of skin. Colorism, more generally, is the social preference for lighter skin, often experienced among people from a similar ethnic group. Black ...

Beauty standards are disproportionately placed on women, but colorism often cuts deeper for dark-skinned women. These dynamics in dating subtly reinforce the idea that desirability depends on ...