The term “ROI” traditionally refers to the performance or outcome of a project, service or tool. How much bang did we get for our buck? Did our investment or spend pay back dividends? Based on the ...

Opinions expressed by Entrepreneur contributors are their own. It was a typical day at the Penguin book publishing offices when I was joined on the elevator by the President of Paperback Sales. “I ...

Business owners often spend significant percentages of their operating budgets on marketing, consulting and other revenue-building projects. However, developing effective communication skills among ...

Providing evidence to leadership that your internal communications programs are producing a net return can be challenging. It’s important to accurately measure your efforts, map ground-level results ...