CoStar Group Inc. has a significant moat with extensive intangible assets and a dominant position in commercial real estate information and analytics. Despite initial skepticism, deeper analysis ...

Adobe (NASDAQ:ADBE) needs to demonstrate competitive positioning and show growth with its generative artificial intelligence offerings when it releases its second quarter fiscal 2025 financial results ...

Jim Schleckser is the Founder and CEO of The CEO Project, a firm that builds advanced advisory groups for CEOs of high-growth companies. I’ve written before on the topic of strategic positioning and ...

A year ago, I rated Anywhere Real Estate as a sell due to its valuation and its poor competitive position in the real estate brokerage industry. My thoughts on its competitive position have not ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

I’ve written before on strategic positioning and how your organization can pursue different models or archetypes to establish a competitive advantage. But there’s another way to think about your ...