SCOTTSDALE, ARIZ. — Ever wonder what's on Warren Buffett's reading list? Psychology books, at least according to a presentation during the final day of Gartner's CRM Summit here this week. Dr. Robert ...
A social psychologist and self-described 'Godfather of Influence' shows how to steer a person into saying 'yes' before you've even delivered your whole message. If there’s any truth to the rumors, ...
Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...
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