Consumers are increasingly relying on AI models such as ChatGPT, Gemini, and Perplexity for guidance, advice, and ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color ...

Online reviews of products give consumers a chance to praise their favorite products and vent about the shortcomings. Now it appears that consumer reviews—not just buying habits—may also signal which ...

As a result, consumer buying behavior is evolving. Rather than defaulting to massive, all-purpose marketplaces, many shoppers ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps ...

Raisin's 2026 State of Consumer Banking Report reveals that 65% of Americans have switched banks at least once, and nearly ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...