Businesses use past, present and (potentially) future consumer behavior to develop product, pricing, distribution and messaging strategies – all four elements of the "Four Ps" of the marketing mix: ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices. The ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

In the ever-evolving landscape of the market, understanding the tango between consumer behaviour and product behaviour has never been more crucial. As we sail through 2024, where trends are as ...

There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...