The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

Awareness of ultra-processed foods is growing, but new research from the International Food Information Council finds consumers lack shared definitions — creating confusion and opportunity for food ...

Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

What does it take to power a truly real-time customer experience? More than just data collection. Let's start there. Let’s face it. Simply delivering a digital interaction in real-time conversational ...