Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies ...

If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

With convenience hailed to be the defining principle of purchase over brand affinity, showing up at the right time has never been so important. Writing exclusively for ExchangeWire, Marie-Louise ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

NEW YORK, June 7, 2011 /PRNewswire/ --Fewer than one-half of U.S. households are headed by married couples, yet more generations live under one roof than anytime in modern history. These are just two ...