Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

With the cookie going away, there’s a new opportunity to drive innovation on the creative side of the value chain. For too long, I think the advertising experience has been broken. The current ...

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all around us. It’s content overload, which ...

The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its ...

“CTV, digital OOH, audio: they all have elements of contextual,” declared Connatix’s Bill Swanson, at this year’s ATS London. Certainly, as the ad industry hurtles towards cookie deprecation, the ...

Marketers are increasingly cautious and are rethinking how they plan, launch, manage, and protect their campaigns in the view of the pandemic. To add to their woes, the programmatic supply chain ...