The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.

Opinions expressed by Entrepreneur contributors are their own. Good, better, best: Which do you prefer? It seems like a silly question, but many people start their pay-per-click (PPC) campaign by ...

PPC doesn’t follow the rules other types of advertising have in place. See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those ...

Focused Amazon Growth. Advance Amazon Agency under the leadership of CEO Michael Ehlert, Director Operations & Co-Founder ...

With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the ...

Consumers increasingly rely on search engines to find products, services, and brands, meaning your website’s ability to ...

A newly released PPC.co case study details how strategic SEM optimization reduced acquisition costs by 82% and increased return on ad spend to ...