For the amount of time and effort it takes to apply makeup, you hope your look lasts all day. Even if you use long-wear makeup products, however, they’re still prone to fading. Cover FX claims their ...

In the midst of launching their products at Ulta and coming up with beauty sales, Cover FX is doing something that you don't see every day from cosmetics brands. According to their Instagram, Cover FX ...

Another day, another beauty company coming out a new, inclusive line. This time, it's Cover FX's Power Play Concealer, and it's available in 30 gorgeous shades. The brand promises that the long-wear, ...