Cracker Barrel restaurants have been experiencing a massive customer hemorrhage, along with plummeting stock prices, thanks to self-inflicted wounds. Company leaders decided to replace the traditional ...

Companies select the colors, fonts and images used to represent their brand carefully. Some logos are so well known they’ve become iconic. As a result, a company’s fortunes can rise or fall with the ...

When Cracker Barrel erased its folksy figure, it triggered more than aesthetic complaints. Experts explain the psychological ‘trust contrasts’ that make logos so emotional. The new Cracker Barrel logo ...

Jim Antle, the Washington Examiner magazine’s executive editor, brings to life the pages of the magazine in the show Inside Scoop. Each episode features exclusive insight from the article authors and ...

A Boston Globe food critic defended Cracker Barrel’s controversial rebrand in a new piece, mocking detractors as having "biscuits for brains." "It would be nice if every single small thing did not now ...

Cracker Barrel's recent change highlights the importance of identity. In less than 24 hours, Cracker Barrel erased nearly $100 million in market value, not because of a supply chain disruption or ...

In August 2025, the minimalist logo—stripped of its beloved “Uncle Herschel”—was met with backlash. “I recall visiting Cracker Barrel stores which was familiar to me anyway since I grew up in South ...

This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco.