Last month, Google launched Project Genie, an “early research prototype” that lets users generate sandbox worlds using text or image prompts that they can explore for 60 seconds. Right now, the tool ...

Project Genie is the new AI from Google DeepMind, and its world creation has got investors scared, but it’s still a long way off from wrecking the video games industry.

However, data does show that AI is increasingly being used to create new titles within the medium. A recent survey from the ...

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

AI Steam updates AI disclosure form to specify that it's focused on AI-generated content that is 'consumed by players,' not efficiency tools used behind the scenes Hardware Razer CEO admits users ...

Project Genie offers a lackluster preview of the potential impact of generative AI in video games, sparking both interest and skepticism in the gaming community.

A new MIT study has cast doubt on the AI gold rush, revealing that 95% of generative AI business projects are failing to deliver meaningful results. Despite more than $44 billion being invested in AI ...

Project Genie is making waves in the gaming sector, impacting companies like Unity (U) and Roblox (RBLX). Yahoo Finance ...

The use of generative AI is still controversial in the gaming world, and Remedy has confirmed that the tech had no place in the development of Control 2.

Zelnick was responding to a question about Google's Project Genie AI tool. Announced last week, the experimental system transforms simple text instructions into short, explorable video ...

Some writing tasks are easy or repetitive, and it makes sense to outsource them to AI. Others deserve your time and attention ...