This may come as a surprise, but as a creative and an owner of a CPG design agency, I actually love AI. I just recognize its limitations. For me, those limitations are even embedded in the term ...

In today’s rapidly evolving marketing landscape, creative intelligence has emerged as the next frontier, fundamentally transforming how brands connect with their audiences. In a panel discussion with ...

NEW YORK and LONDON, Jan. 27, 2026 (GLOBE NEWSWIRE) -- With speed and focus, U.S. and U.K. brands and their advertising partners are planning and implementing creative intelligence (CI) solutions and ...

In Creative Intelligence, Bruce Nussbaum argues that building a space away from normal activity, where people trust each other and agree to behave by a different set of rituals, is key to enhancing a ...

Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is ...

Alison.ai introduces Preflight Plus, a tool designed to evaluate video ads before they go live. By applying its Creative Genome technology to structured performance frameworks, the platform helps ...

This week, I’m creating a work culture of one. I’m on a solo Deep Dive Retreat in the Catskill Mountains to make clear decisions about Tracking Wonder’s next initiatives. These retreats have helped me ...

The field of creative arts, media and communication curriculum and pedagogy has undergone substantial re‐evaluation in recent years as educators seek to bridge traditional artistic practices with ...