This past summer, the advertising world was roiled by the publication of a troubling and insensitive July 29 interview by Business Insider with the senior industry creative figure, Kevin Roberts, then ...
The ecclesiastical jargon is no more; it has retired, giving way to a more creative language. The latest example was provided by Pope Francis this morning in front of the academic body of the ...
Marketers are putting more focus on the quality of their creative in a tough economic environment where standing out has never been more important. Four-fifths (80.5%) of the 1,300 brand-side ...
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