Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

It compiles 2025 award data to assess creative performance across APAC markets, using results from The One Show, ONE Asia, ...

Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

The 1990s may have given us neon windcheaters, denim on denim and Rachel cuts, but they weren't all bad. The decade can also lay claim to being the heyday of television ads — when commercials were ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The New Rules of Creative Performance ...

Organizations in the service sector that have more creative employees enjoy higher levels of customer satisfaction, according to new research. Organizations in the service sector that have more ...

Anger is an intense emotion caused in response to threats or frustration, and is accompanied by physiological arousal such as increased heart rate and tension. Many people may think that anger is bad ...