A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

What if creativity wasn’t the enigmatic, unpredictable spark we’ve long romanticized, but instead followed a set of underlying principles, almost like a formula? Imagine if the brilliance of a Picasso ...

Our first associations to the word creativity tend to be about thinking: Think different! Think outside the box! But creativity is not just about thinking and having ideas. Monet did not just have an ...

The emergence—or perhaps the intrusion—of artificial intelligence in creativity has sparked a passionate debate. While human ingenuity still plays a role, AI’s ability to generate art is progressing ...