This post is part 2 of a series. In my previous post, I wrote that, after being inspired by Rick Rubin’s book, The Creative Act: A Way of Being, I decided to find out what is going on in the human ...

MISSOULA, Mont. — A team of researchers, including professors from the University of Montana and UM Western, have found thatOpenAI's GPT-4 scored in the top 1% on the Torrance Tests of Creative ...

Asher Lara founded Iconify Media on the vision that creativity can scale to virality through dedicated infrastructure while preserving authenticity. His early role as a content creator led to the ...

A TTCT-inspired dataset was constructed to evaluate LLMs under varied prompts and role-play settings. GPT-4 served as the evaluator to score model outputs. In recent years, the realm of artificial ...

If you've ever labeled yourself as "not creative," it's time to challenge that perception. Here's what marketers and CX leaders can learn. Some people might confidently declare, "I am a highly ...

As DOOH evolves into a context-driven, intelligence-led medium, media owners explore how design thinking, cultural relevance ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

A short, family-friendly bedtime reading routine helped young children grow in cognitive empathy and creativity, and simple pauses to reflect gave imagination an extra lift. Study: Keep the bedtime ...