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Google Combines Custom Affinity and Custom Intent Into Custom Audiences

Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made audiences, and where to make new ones. Google streamlined its audience options for Display, ...
Search Engine Land

Google custom audiences, the combo of custom affinity and custom intent audiences, now live

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for ...
Yahoo Finance

Affinity Solutions’ Custom Consumer Purchase Audiences Now Available to Advertisers on Microsoft Curate for Commerce

Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers NEW YORK, October 06, 2025--(BUSINESS WIRE)--Affinity ...
Search Engine Roundtable

Google Custom Affinity Audiences

Google announced a new targeting option for the Google Display Network named Custom Affinity Audiences. Custom Affinity Audiences enables advertisers to create audiences that are more tailored to ...
MediaPost

YouTube Uses Search Data, Creates Thousands Of Ads From Assets In One Video Campaign

YouTube announced on Monday new ways to help marketers target ads, measure success and make hundreds or thousands of different creatives from one video source. Expanding the use of its Custom Affinity ...