It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

“One thing about Montana,” says Matt Barber, an owner of Tom Morgan Rodsmiths, a custom fly rod shop in Bozeman, “is if there’s a moving body of water, there is probably a trout in it.” On the Madison ...

PJ’s Fine Bamboo Rods will open its first brick-and-mortar store in Pagosa Springs on Oct. 8. The custom fly rod maker has been servicing Southwest Colorado with its e-commerce business since 2019, ...

Kyle Watson of Smyrna and KDUB Rod Co was selected as a Top 10 finalist during a custom fishing rod building competition, the 2023 International Rod Building Challenge by American Tackle.

STEVENS POINT, Wis. (WSAW) - It’s always nice when students can take learning out of the classroom and into the outdoors. That’s just what some juniors and seniors at the Charles Fernandez Center in ...

MADISON, Wis. -- A local veteran we've featured before on News 3 Now is giving back to other veterans in the area. Daniel (Dan-O) O'Kane, of Josie's Gift, is teaming up with two others, including Jeff ...

Whether you’re a newbie to the sport of ice fishing or a seasoned angler, everybody needs that one ice fishing rod to handle multiple species. These versatile ice rods are sensitive enough for sunfish ...