In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the release of its latest success story that highlights how a banking client benefitted from user behavior analytics.

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Collaboration Expands Access to Leading Cross-Industry Consumer Datasets to Drive Seamless Integration with Predictive Models and AI-Powered Solutions Launching with a focus on the insurance and ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Do you think shopping behavior is affected by the weather? (Yes, it is). This is one of the questions business analysts and data scientists cannot answer without augmented analytics, which is now ...

Traditional credit scores provide only a partial view of consumer behavior and its associated risk. The latest version of Credit Optics improves the traditional credit decisioning process by ...

As the industry embraces ever-increasing digitization and AI, were excited to continue co-creating solutions that make complex payment ecosystems reliable and secure. The ranking evaluation ...