All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...
The one sure way to take care of your customers is to respect their time. Being customer-centric is hardly enough these days. To truly be successful, you need to nurture a customer obsession culture ...
This week at the annual Forrester B2B Summit in Austin, company vice president and principal analyst Amy Bills shared four principles of behavior that allow customer-obsessed companies to grow revenue ...
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